For MarketersThere are numerous ways to promote your website on the internet, but none is as effective as a content marketing platform. But there are literally hundreds of vendors selling content marketing software, with each one claiming to be the best. And, many of them are very similar in their functions and features, which make the task of selecting a reliable solution extremely confusing. So how do you tell the vendor from another, and what should you look for when purchasing a content marketing platform?
The first and most important thing to look for when buying a content marketing platform is whether or not it has an integrated analytics package. Keeping this component enabled will provide you with valuable insights into the effectiveness of your marketing efforts as well as provide insight into how you can improve your system in the future. Although all platforms come with basic analytics, some offer more detailed and granular information than others.
Ideally, you'll want a content marketing platform that allows you to get detailed information regarding the behavior of your visitors, both those who are interested in your products and those who are merely surfing the net for leisure purposes. A good example of this is Google Analytics. Google Analytics offers comprehensive statistics and reports on visitors behavior, allowing you to understand which keywords or phrases bring in the most traffic and which ones don't. If you have a product to sell, you will also be able to use Google's paid advertising platform, AdSense, to understand which countries or regions are bringing in the most revenue for your business. All of these insights into your visitors' behavior will help you fine tune your website and increase your profits. Learn more info. about content marketing.
When shopping around for a content marketing platform, the last thing you want to look for is another "salesforce automation" system. While many platforms provide analytics, many offer little in the way of reporting. Some offer basic follow-up through email and some offer specialized reports like conversion tracking, but not much else. It is important that your platform provides accurate statistics, because if your visitors are not happy with your site, it won't matter how great a deal you throw at them. If you are serious about your Internet marketing business, you need a comprehensive tool that answers the question: what are my visitors really looking for? Click here to get the best content marketing platform.
The best content marketing platform will provide customizable dashboards for all of these queries. The dashboard should allow for easy navigation from page to page, creating a fluid experience that is easy to understand and follow. Unfortunately, many of the content marketers I work with have created their own proprietary analytics systems that aren't user friendly. You need to make sure that your analytics provide the type of granular detail that content marketers are looking for.
Some of the best content marketing platform and content marketing software packages include SocialDeck, WebProto, SEO Evolution, Webank, WebDose and Clicksor. These are only a few of the various options available to you, so before making your decision it is critical that you determine which features you require. Once you have determined these features, it is time to begin comparing the various options in order to find the one that best suits your needs. By taking all of the information that you can find, along with your budget limitations, you will be able to find the best solution for your website and online content marketing. Read more now about this topic here: https://en.wikipedia.org/wiki/Content_marketing.